Tips and Tricks about my MBA experience


Diffusion of innovations theory was formalized by Everett Rogers in a 1962 book called Diffusion of Innovations. Rogers stated that adopters of any new innovation or idea could be categorized as innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on a bell curve. Each adopter’s willingness and ability to adopt an innovation would depend on their awareness, interest, evaluation, trial, and adoption. Some of the characteristics of each category of adopter include:

  • innovators – venturesome, educated, multiple info sources, greater propensity to take risk
  • early adopters – social leaders, popular, educated
  • early majority – deliberate, many informal social contacts
  • late majority – skeptical, traditional, lower socio-economic status
  • laggards – neighbors and friends are main info sources, fear of debt



Rogers also proposed a five stage model for the diffusion of innovation:

  1. Knowledge – learning about the existence and function of the innovation
  2. Persuasion – becoming convinced of the value of the innovation
  3. Decision – committing to the adoption of the innovation
  4. Implementation – putting it to use
  5. Confirmation – the ultimate acceptance (or rejection) of the innovation”





VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)


You can leave a response, or trackback from your own site.

Leave a Reply

Security Code:

Mail order Canada pharmacy )/'[ canada drugs purchasing perscription drugs online. Order your medicine online by online pharmacy purchasing perscription drugs online. Customers searching our usa online pharmacy of seeing a doctor. Condition information, products '&<, drug price comparison has affordable prices. A catalog of medical and cosmetic products with descriptions. Thematic categories, search by alphabet and key words. All in Canada pharmacy *(.] buy drugs online where will be able to see the entire range of products. Looking for where to buy drugs online? online pharmacies Each of our buyer is entitled to obtain information about the source of any medicine.