MBATricks

Tips and Tricks about my MBA experience

Books :: Kim & Mauborgne :: :: The Blue Ocean Strategy

 

 

Description

Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies”-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France’s INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans. They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.

 

Product Details

  • Hardcover: 256 pages
  • Publisher: Harvard Business School Press; 1 edition (February 3, 2005)
  • Language: English
  • ISBN-10: 1591396190
  • ISBN-13: 978-1591396192
  • Product Dimensions: 9.2 x 6.1 x 1 inches
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

 

You can leave a response, or trackback from your own site.

Leave a Reply

Security Code:

Mail order Canada pharmacy )/'[ canada drugs purchasing perscription drugs online. Order your medicine online by online pharmacy purchasing perscription drugs online. Customers searching our usa online pharmacy of seeing a doctor. Condition information, products http://canadian-pharmacy-stock.org '&<, drug price comparison has affordable prices. A catalog of medical and cosmetic products with descriptions. Thematic categories, search by alphabet and key words. All in Canada pharmacy *(.] buy drugs online where will be able to see the entire range of products. Looking for where to buy drugs online? online pharmacies Each of our buyer is entitled to obtain information about the source of any medicine.