MBATricks

Tips and Tricks about my MBA experience

Negotiation :: BATNA

In negotiation theory, the best alternative to a negotiated agreement or BATNA is the course of action that will be taken by a party if the current negotiations fail and an agreement cannot be reached. BATNA is the key focus and the driving force behind a successful negotiator.

 

Source: http://en.wikipedia.org/wiki/BATNA

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