MBATricks

Tips and Tricks about my MBA experience

Marketing :: AIDA

 

AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:

  • A – Attention (Awareness): attract the attention of the customer.
  • I – Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
  • D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
  • A – Action: lead customers towards taking action and/or purchasing.

 

Nowadays some have added another letter to form AIDA(S):

  • S – Satisfaction – satisfy the customer so they become a repeat customer and give referrals to a product.

 

Source: http://en.wikipedia.org/wiki/AIDA

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