MBATricks

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Marketing :: Rory Sutherland :: Life lessons from an ad man

 

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

 

Source: http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html

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