MBATricks

“Sex apart, negotiation is the most common and
problematic involvement of one person with another, and the
two activities are not unrelated”

In negotiation theory, the best alternative to a negotiated agreement or BATNA is the course of action that will be taken by a party if the current negotiations fail and an agreement cannot be reached. BATNA is the key focus and the driving force behind a successful negotiator.

Source: http://en.wikipedia.org/wiki/BATNA